1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: well written answers; good use of media terminology/examples
EDB: A more developed responce needed for Q3
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/2; _/4; _/9.
1- 1/2
2- 4/4
3- 4/9
3) For Question 2 on Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer. The key lesson from this question was to make specific reference to the CSP in your answer.
-Social media: Facebook, Twitter etc.
-Film festival circuit
4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios.
While the arthouse films has a huge potential of emotionally capturing the audience, sometimes that's not enough for a film to succeed and have all the elements needed to make a good film.
Bigger-budged films fave all the emotional parts where the audience is moved, the visual pleasure from the amazing editing and camerawork and most importantly- the ability to debate about the film with the rest of the world. Arthouse films like 'chicken' has a small potential when it comes to an amazing plot or studio effects because of a small budget that they are provided with. Low-budget films need to jeep the class and maintain calm and visually pleasing, because that's usually all that it can offer. People don't want to see the same thing on the screen, as they are used to in every day life, they want to see fantasy and amazing action sequences.
The arthouse film are good to make ourselves focus on other aspects of the media text, but we should focus on bigger-budget films.
5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this.
The arthouse films are a very unique type of media text. The idea of simplicity and deepness of the narrative, creativity in camerawork and visual pleasure makes the arthouse films feel like a real piece of art. The idea of capturing the social-realism and struggles of real people makes us relate to the characters and care for them more then a fictional creatures. The bigger-budget films don't really pay that much attention to detail and meaning behind every shot, it's mostly run bu the adrenaline and special effects that makes the film a pure entertainment.
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