środa, 13 lutego 2019

Chicken: case study

Funding

1) What was the budget for Chicken?


£110.000 

2) How did Joe Stephenson end up raising the money to make the film?


Investment by individuals. The director- Joe Stephenson- raised money from his friends and people that were interested in the film.

3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?


It's a lot different for many reasons. The production of the film couldn't really have any special effects, and the filming time had to be very short because every day cost a lot of money- Chicken was filmed in only 19 days.

4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?


BFI Film Fund is an organisation that help to fund the arthouse films. The money they use is usually from things like a lottery tickets. 


5) Why do you think Chicken failed to secure funding from the BFI Film Fund?

Maybe the crew failed at presenting the Chicken while they showed the script or maybe the idea of Chicken is mostly visual that's why the script itself didn't really pleased the BFI.


Production

1) What difficulties did the film run into during production?


The weather wasn't always the best for them, and also the time taken into the filming had to be very quick because of the money. 

2) How many days did the film take to shoot?


It took 19 days to shoot because of the tight budget.

3) What scenes were particularly difficult for Joe Stephenson to film?


There was some difficulties with the weather, because the whole movie was filmed outdoors.

Distribution

1) Why did the film fail to secure a distribution deal when first made in 2014?


The movie failed in 2014 because of the lack of promotion, which led to a small amout of audience.


2) What film festivals did Chicken feature at between 2014-2016?

It was some kind of 2-years film circuit which contained a lot of different events.


3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?



It's a place where you can find possobledistribution deal and it's a free promotion. Also winning a variety of awards simply look good on the movie posters.


4) When was Chicken released in cinemas in the UK?

May 20th 2016

5) Why do you think film subscription service MUBI chose the film to feature on the service?

The MUBI features mostly low budget, art house films that aren't that popular.

6) Why was Film4 a good choice to give the film its UK television premiere?

Film4 is free-on-air TV channel that definetly helped for the movie to be noticed.

7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?


It was realeased in January 2018.

Promotion

Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.


1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?



I think that the trailer deffinetly suggests that the film is potencialy slow with the disequalibrum has a little action to it. The pleasures are definetly emotional and visual, as the trailer has a lot of different beutiful views an troubled characters.  


2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?

Both can reflect the visuals of the film and caption the comments and ranting from different magazines and others in media industry. Also both show the title, which is the most important part.

3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?

The movie itself doesn't have any special effects or amazing cast. It holds on to its visuals and the emotional pleasures, and people like Mark Kermode can appreciate the movie. Also it's a great promotion to have a person like that have a positive reaction on the film. 

4) How does the Chicken Twitter account create and maintain interest in the film?

We live in a century of the internet and social media where it's very important to be seen. The Chicken movie having social media account like this one allows us to get to know a little more about the movie and is another way of promoting the film. 

5) Who does the Twitter account re-tweet? How does this help to promote the film?


It mostly retweets reviews and things with a positive view of the film. It helps to create a positive overview of the film on the internet. 

6) How does the Chicken Facebook page use images and video content to promote the film?


7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?


8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?


9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing how people watch films?

10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
It features a lot of clips and official trailers for the film. It promotes the film by simply putting all the official videos and important clips from the film so that people interested in the film can get a good view on what the movie is about.


Final reading: Media Magazine - the appeal of arthouse cinema

Complete the following tasks to improve your understanding of arthouse film and the possible audience pleasures that the genre offers:

Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article. 

1) Summarise the article in 50 words.

The article is about foreign films with subtitles that are considered as arthouse films. It talks about how arhouse films aren't commercial in character because arthouse films are usually 'hard to read' where mainstream films are mainly made for entertainment.


2) What are some of the suggested audience pleasures for arthouse film?


Arthouse videos focus mainly on the emotional, visual and psychological effect.


3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).

Arthouse films are more of an art piece; they are usually hard to read and are very slow and contain big meanings in small details that sometimes very difficult to catch.
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?


The idea of an arthouse film is to create a deep meaning, an emotional connection with audience and beautiful visuals. Only people who understand the art in those videos can fully appreciate the quality of those films and I feel like people from middle classes are those kind of people.

5) What type of audience would be interested in Chicken?


Definitely people over 30 or so, middle/upper class, educated.

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Final Coursework - trailer