Introduction to Radio

BBC Sounds

Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

Radio 2 alone reaches 15 million subscribers a week, and one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue leaders every week for all the criticism of the Today program.
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?

3% 

3) What is BBC Sounds?

It's an app with radio livestreams, catch up services, music mixes and podcasts.

4) How do audiences listen to radio content in the digital age?

Through Spotify or Apple Music-both of which are available on radio
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

He says podcasts are based on personal experiences in order to connect audiences with the story emotionally.  He also says that the podcast should be "warmer, more story-led journeys".

6) Why does the BBC need to stay relevant?

It is a very reliable sourse of news that has a huge popularity and is trusted by the audience.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

Music, news, drama, documentaries and comedy.

8) How does it link to BBC Radio?

Live BBC radio stations allow you to listen to podcasts and any playlists from radio shows as well.

9) What are the criticisms of the BBC Sounds app?

Not enough content - needs to "feel as packed as Netflix in order to properly work." There're some parts that are 'a little trickier to access'

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

End of Days

Beyond Today

The shows appeal to a younger audience, so the BBC is definitely trying to find a younger audience because they have the biggest influence on media.

 

ShoutOut Network

Read this Huffington Post feature on the Shout Out Network and answer the following questions:

1) What is the ShoutOut Network?
 

It's a network based in London that vhad a variety of content.

2) What podcasts are offered by the ShoutOut Network?

 

They offer socio-political issues for millenials.

3) What audience do they reach?

 

Over 20,000 listeners per month and 92% BAME communities

4) What are the 2015 statistics on podcast listening in the UK?

 

3.7 million adults listen to podcasts - this is equal to 6.5% of the adult population 57% listen to podcasts on their phones 47% listen while commuting and 34% listen while relaxing.

5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?

I feel like podcast is definitlely a future of a radio as people like to have control over what they are watching, but I feel like it won't be as successful as radio used to be because audience nowadays also walue the confort of a visuals even more then the audio.