BBC Radio 1 - Life Hacks: Blog tasks
Analysis
Listen to the extracts from Life Hacks above and answer the following questions:
1) What do the titles The Surgery and Life Hacks suggest?
it suggests that the listener can be 'injected' with useful information that could help then with every day life.
2) How are the programmes constructed to appeal to a youth audience?
The programmes have a hosters that create a warm mood for the audience to feel as if it's just some friends talking and advising one another.
3) What does the choice of presenters (Cel Spellman and Katie Thistleton) and Dr Modgil suggest about the BBC’s approach to diversity and representation?
It's definitely to appeal to a younger audience. Also the diverse pair shows the audience that they respect and applaud all cultures.
It's definitely to appeal to a younger audience. Also the diverse pair shows the audience that they respect and applaud all cultures.
4) Go to the Life Hacks iPlayer page and analyse the content. What does this suggest regarding the Life Hacks audience and what the BBC is hoping to achieve with the programme?
It's clearly going for a youthful audience, looking at the colours and images used for the page, it's very, very youthful.
5) Go to the Life Hacks podcast episodes page. Listen to a few episodes of the podcast and explain how the topics may a) appeal to a youth audience and b) help fulfil the BBC's responsibilities as a public service broadcaster.
I feel like it appeals to the younger audience because it talkes about issues that are very important for the generation Z audience, and a lot of people have a clear opninion about some of those topics.
Audience
1) What is the target audience for BBC Radio 1?
They definitely changed the target audience to 16-28
2) Who is the actual audience for BBC Radio 1?
It's something like 35-50 year-olds
3) What audience pleasures are offered by Life Hacks? Apply Blumler and Katz’s Uses and Gratifications theory.
Surveillance is definitely the main one considering the podcast is about improving the life of a listener and giving him good tips to improve his life. There's also personal identity becasue the hosts talk about every day problems that we all struggle with.
4) Read this Guardian review of Life Hacks. What points does the reviewer make about Life Hacks and the particular podcast episode they listened to?
The point was how the audience can relate to the hosts nas she's literally talking about a different podcast and then about an interview with a celeblity. It definitely shows how normalised this media is .
The point was how the audience can relate to the hosts nas she's literally talking about a different podcast and then about an interview with a celeblity. It definitely shows how normalised this media is .
5) Read this NME feature on Radio 1 listener figures. What are the key statistics to take from this article regarding the decline in Radio 1 audience ratings?
Radio 1 has lost 200,000 weekly listeners since May, when they attracted 9.4 million listeners a week.
Industries
1) How does Life Hacks meet the BBC mission statement to Educate, Inform and Entertain?
Educate- They give them guidance on problems linked to youth.
Infor- They show tchem solution to the problems tha are common and that they know deaply about
Entertain- They give then the comforting atmosphere by talking freely and not formally.
Infor- They show tchem solution to the problems tha are common and that they know deaply about
Entertain- They give then the comforting atmosphere by talking freely and not formally.
2) Read the first five pages of this Ofcom document laying out its regulation of the BBC. Pick out three key points in the summary section.
1.The public has exceptionally high expectations of the BBC, shaped by its role as a publicly-funded broadcaster with a remit to inform, educate and entertain the public, and to support the creative economy across the UK.
2.The BBC must deliver the mission and public purposes set out in its new Royal Charter (the Charter).
3.Safeguard vulnerable genres such as arts, music and religious programmes. Our research shows these areas are important for some audiences; but some are in decline.
1.The public has exceptionally high expectations of the BBC, shaped by its role as a publicly-funded broadcaster with a remit to inform, educate and entertain the public, and to support the creative economy across the UK.
2.The BBC must deliver the mission and public purposes set out in its new Royal Charter (the Charter).
3.Safeguard vulnerable genres such as arts, music and religious programmes. Our research shows these areas are important for some audiences; but some are in decline.
3) Now read what the license framework will seek to do (letters a-h). Which of these points relate to BBC Radio 1 and Life Hacks?
Support national and regional audineces
Reflect the full diversity of the UK populationSecure a more disctinctive BBC
4) What do you think are the three most important aspects in the a-h list? Why?
'Support a wide range of valued genres.' I feel like the good quality of our generation is understanding to be different and that is a great
5) Read point 1.9: What do Ofcom plan to review in terms of diversity and audience?
1.That their content reflects younger and older audiences ' lives.
2.Diversity in programs on-screen. 3.How to portray and represent different audiences.
2.Diversity in programs on-screen. 3.How to portray and represent different audiences.
Read this Guardian interview with BBC 1 Controller Ben Cooper.
6) What is Ben Cooper trying to do with Radio 1?
6) What is Ben Cooper trying to do with Radio 1?
"make BBC Radio 1 like a Netflix for radio"
7) How does he argue that Radio 1 is doing better with younger audiences than the statistics suggest?
He estimates that a Radio 1 listener's most prevalent age is 18. And she's 12- to 17-year-old women for her YouTube channel.
8) Why does he suggest Radio 1 is distinctive from commercial radio?
He argues that they play 4,000 different songs whereas commercial radio plays around 400.
9) Why is Radio 1 increasingly focusing on YouTube views and digital platforms?
7) How does he argue that Radio 1 is doing better with younger audiences than the statistics suggest?
He estimates that a Radio 1 listener's most prevalent age is 18. And she's 12- to 17-year-old women for her YouTube channel.
8) Why does he suggest Radio 1 is distinctive from commercial radio?
He argues that they play 4,000 different songs whereas commercial radio plays around 400.
9) Why is Radio 1 increasingly focusing on YouTube views and digital platforms?
It's because radio is slowly dying and, especially with young people, the audience isn't really interested in radio anymore.
10) In your opinion, should the BBC’s remit include targeting young audiences via Radio 1 or should this content be left to commercial broadcasters? Explain your answer.
I feel like the BBC creators understand just how much impact young audience have and how they are the future of media. If you gain an attention from young audience, you'll be able to gain marketing, because of the 'global villige' and how the young audience listen to each other and agree and argue about certin topics.
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